This is a workshop that we offer on a regular basis for our customers. It has become very popular and many take the course multiple times. WordPress sites cannot be a set-it-and-forget-it website. Regular maintenance is required. When Google released its Search Quality Guidelines in Nov 2015, maintenance is now part of SEO. This talk will also combat some of the security concerns website owners have when moving to the WordPress platform. There has been a lot of press about WordPress being a hacker target and business owners are often talked out of using WordPress by developers using this as a rationale. We would explain how maintenance is your best defense for a secure site.
I would include in this talk what needs to be, who is the best person to do it, how often maintenance should be performed. I would also include some routine content maintenance tasks that are good for SEO and talk about how these tasks are easy to perform in WordPress.